Morning Market

Morning Market is a people’s corner store for Melbourne shoppers who want more than everyday essentials. Inspired by small, independent food stores and markets around the world, the business was created by Andrew McConnell and brings together seasonal produce, flowers, groceries, baked goods and pantry provisions. For visitors in Collingwood, it offers a useful place to browse for dinner ingredients, picnic supplies, gifts or something ready to eat.

The food offering spans breakfast, lunch and treats. The daily menu includes a breakfast bap, leek and potato galette, tuna melt, kimchi toastie and ham and cheese toastie, alongside sandwiches, focaccia and salads. There is also a strong pastry and cake selection, including Basque cheesecake, ginger cake, flourless chocolate cake, canelé, fresh berry tart and seasonal friands. Baker Bleu bread is available daily, with loaves such as country long, baguette, seeded spelt and rye caraway listed on the menu.

Morning Market also works as a provisions shop, stocking local dairy and deli goods, pantry staples, condiments and other groceries. Its range extends to specialty butcher Meatsmith meals, artisan homewares, and a selection of wine, beer and spirits intended for dinners, long lunches and picnics. The online store includes a Wine & Friends collection, while click and collect is available for Baker Bleu bread, pastries, house-made cakes and other products.

It is set up for both shopping and a brief pause, with street-side seating described as a place for coffee, lunch or sweet treats with friends. That makes it suitable for a solo coffee and provisions run, a casual catch-up, or picking up food to share at home. The website identifies Morning Market stores on Gertrude Street in Fitzroy and High Street in Prahran; this listing places the venue in Collingwood, Melbourne.