Active Feet

Active Feet is a footwear specialist in Prahran, Melbourne, focused on helping customers find shoes that suit their feet, movement and lifestyle rather than simply choosing a pair off the shelf. The business sells online and provides in-store fitting, with ranges covering running, trail, performance, gym and training, netball, tennis, football and casual footwear. It also stocks accessories and options including orthotic-friendly styles, varied widths and sport-specific designs.

Its point of difference is the clinical approach behind the fitting service. Active Feet was established in 2002 by a group of independent health experts, including podiatrists, who wanted to address the problem of people wearing poorly fitting shoes. The current team includes podiatry-trained staff who consider factors such as activity type, training volume, experience, injury history and previous footwear when assessing a customer’s needs.

In-store customers can access a free video gait assessment, described by Active Feet as a dynamic motion analysis that helps the team understand how someone moves. This forms part of a broader fitting process intended to guide customers towards suitable footwear, improve shoe longevity, reduce injury risk and support performance. The store also offers a 30-day satisfaction guarantee, giving shoppers additional reassurance when testing a new fit.

The range includes well-known brands such as Asics, Nike, Brooks and Hoka, with current examples on the website including running and walking shoes, trail running shoes and performance footwear. Active Feet’s education content also covers practical foot and footwear topics, from technical socks and blister prevention to choosing gym shoes, netball shoes, football boots and school shoes for children. That makes it a useful destination for regular runners, people starting a new activity, court-sport players, families shopping for school footwear and anyone seeking more considered everyday comfort. Online orders over $189 qualify for free shipping, while the in-store service is suited to customers who want advice and a personalised assessment before buying.