Morning Market

Morning Market is a neighbourhood grocer, bakery and casual food stop on High Street in Prahran, bringing the feel of small independent food stores and markets from around the world to Melbourne. The store is part of Andrew McConnell’s Morning Market, with another location on Gertrude Street in Fitzroy, and is designed around useful, high-quality provisions rather than a single type of shopping. Its range includes seasonal produce, flowers, local dairy and deli goods, pantry staples, condiments, artisan homewares, and a selection of wine, beer and spirits for meals, picnics and entertaining.

There is plenty here for a quick meal as well as the weekly shop. The daily menu includes breakfast offerings, sandwiches, focaccia, salads, pastries and cakes, with options such as the potato roll breakfast bap, leek and potato galette, tuna melt, kimchi toastie, chicken sandwich, vegetable salad and margherita focaccia. The bakery counter features Baker Bleu bread, including country loaves, baguettes, seeded spelt and rye caraway, alongside house-made sweets such as Basque cheesecake, ginger cake, flourless chocolate cake, canelés, fruit tarts and seasonal friands. The exact selection can change, with a weekly sandwich special announced on Mondays.

The store also has a strong pantry-and-provisions focus. Its Wine & Friends range includes vermouth, spritzes, gin, amaro, Champagne and other wines and spirits, while specialty butcher Meatsmith supplies a range of meals intended to make home cooking more convenient. Cakes, pastries, Baker Bleu bread and other products can be pre-ordered through the click-and-collect service and collected from either Morning Market location.

Street-side seating gives the Prahran store a place to pause after shopping, whether you are stopping for coffee, lunch or something sweet. It is suited to a practical top-up, a prepared lunch, picking up provisions for a dinner or picnic, or meeting a friend over a shared treat. With its mix of groceries, fresh food, baked goods and drinks, Morning Market works as both a local corner store and an easy stopping point in Prahran.